Ultimate Travel Hacker

A six-month, all-expenses-paid holiday is the ultimate travel dream, but a viral response requires a campaign built for authenticity and scale. We designed and launched an influencer-led social campaign that turned Skyscanner’s giveaway into a high-energy, engagement-driving phenomenon.

Ultimate Travel Hacker invited travellers to submit their best travel hacks for a chance to win. To amplify reach, Skyscanner collaborated with top travel influencers across Canada and Australia, creating a dynamic mix of Instagram Reels and TikToks designed to inspire, entertain, and drive participation.

With longevity in mind, we crafted a distinctive motion and design language that could scale beyond the campaign. The result was Skyscanner’s best-performing social campaign to date, breaking platform benchmarks and proving the power of organic engagement in travel marketing.

Highlights – Over 3.1 million views on TikTok, making this Skyscanner’s most successful social campaign to date with record-breaking engagement across the platforms.